one candle passing its flame to another   Doug

Story Dynamics ®

> Articles > Professional Development > Producing an Audiocassette

Free Newsletter
About Doug
Advanced Search
Contact Doug

Register Now
Online Courses
Phone Seminars
Trainings, Speeches
The Soul of Hope
Other Services

Order Now
Seminar Tapes
Workshp In a Box
Voice-Care Kit
Audio Recordings
Video Recordings


Finding & Creating
Prof. Development
Story Concepts
Story In Society
Work with Stories

Storytelling Ring
Hasidic Stories

envelope icon Email this page to a friend

Producing an Audiocassette

by Doug Lipman

A Workshop Outline

This outline was created for my workshop at the National Storytelling Conference, July, 1995, in Atlanta, GA. I did not intend to cover it all in a brief workshop, but gave it to help the participants understand how the different topics fit together, and to inspire them to ask questions--both during the workshop and after.

You may want to refer also to the article, Am I Ready to Make a Tape?


  1. Why are you making a tape?
    • The answer to this question will determine most of your other decisions.
    • Some possible reasons for making a tape to sell
      • to gain bookings
      • to make certain stories available
      • to document your art
      • to take your art seriously and make it concrete
      • to improve your storytelling
  2. Who's Gonna Hear It?
    • Who do you want to reach?
    • Are you aiming at children, families or adults?
    • Will you sell primarily to
      • people at your performances?
      • Another specialized grouping (e.g., aficionados of a period in history)?


  3. Gathering resources
    • Money
      • Budgeting
        • spending enough to make the result worthwhile
        • using your money well to achieve your goals
      • Fund-raising
        • spreading out your expenditures
        • should you tie up money in inventory?
        • creative fund-raising
    • Information
      • About recording
      • About production and manufacture
      • About sales and marketing
        • people who know more about your markets
      • Organizing the project
        • preparing a time line
  4. Assembling a team
    • Planning buddies.
    • Choosing a studio and engineer
      • microphone choices
      • digital vs. analog
      • compression
    • You need some kind of a coach
      • before the recording sessions
      • during the recording sessions
        • quality-check
        • improvement
    • Others (e.g., detail-checker)
    • Don't try to do it alone! At this of all times, you need support!


  5. Before you record
    • Stories
      • selection
      • order
    • Make a dummy tape! Get much feedback on it. Make another?
      • Make sure your performance works with audio only.
      • Make sure the tape flows from one story to the next
    • Prepare a transcript? pros & cons
    • How to record? Pros & cons
      • live
      • studio with audience
      • studio without audience
    • To use or not:
      • music
      • sound effects
      • other special effects
  6. In the studio
    • What need in the studio
      • Your comfort: food & drink, etc.
      • Visual aids for your team: transcripts or outlines for all
      • Advantages of multiple visits
        • a chance to listen, play tape for others, then come back
    • How to record
      • Choosing a microphone
      • Contact with your team
      • Imagining your audience
    • How to mix and edit
      • Use of compression
      • Digital vs. analogue editing. Pros & cons
      • Manufacturing


  7. Duplication and manufacture
    • CD or just cassette?
    • J-card
      • design
      • photo session and rights
      • printing
    • Labels
      • duplication method determines type
      • include your phone number!
    • Duplication
      • send out: real-time vs. high-speed
      • do yourself
        • buying stock
        • setting up equipment

    Getting It Out

  8. Getting it out to the world
    • Selling retail
      • at performances; an extension of your performance
      • selling via direct mail
      • mailings
      • ads
    • Selling wholesale: finding distributors
    • Getting reviews
      • local papers
      • big magazines
      • general library
      • special interest for your topic
      • enter for prizes
    • Using your tape to market you and your other products
      • press packets
      • fliers
      • brochures (including the modular alternative)
  9. Other considerations
    • Managing inventory
      • care and storage
      • record keeping
    • Using your direct mail business to your best advantage
      • maintain & use your mailing list
      • make use of:
        • invoices
        • catalogs
        • newsletters
    • Tax implications
      • sales tax
      • income tax
      • deductions; reporting of sales income

Copyright © Doug Lipman



Doug Lipman

152 Wenonah Road, Longmeadow, MA 01106 U.S.A.
Phone: (781) 837-1940
Alternate Phone (rings the same line): (413) 754-6728
Fax (toll-free): (888) 300-6665

This page was last updated on Friday, November 28, 2003
Copyright©2003 Doug Lipman