I guarantee that you'll earn at least three times the cost of this program—as
a direct result of what you learn—within 6 months of the end of this
program. Or I'll refund every cent you paid!
"Learning this information is like taking a warm bath. Man, do I
need to know this!"—Fran Yardley, professional storyteller, Tupper
The Last Ever "Marketing Your Way" Program!
"I may offer marketing help in the future, but I promise you that you'll never get this much personalized attentiong this cheaply, ever again."
- Doug Lipman
The other day, I coached Sheila (not her real name). I asked her how her storytelling
She said, "Well, I love the storytelling. I love the work when I get
it. I don't know if I'm cut out for this, though. I just can't stand marketing
I said, "Tell me what you can't stand."
Sheila said, "I went to some seminars and workshops. I bought a book
about what you should do to market. I even set up the system they described.
I made cold calls, sent the follow-ups letters and faxes."
I said, "It didn't work?"
She said, "Actually, I got some work from it. But I'd rather wait tables!"
I said, "What's the problem?"
She said, "First of all, I hate tooting my own horn. I feel like I'm
barging into people's psychic space and pushing myself on them. And I hate
systems I have to be a slave to every day! I'd rather do a menial job, where
at least my brain is free!"
Have You Faced These Two Misconceptions?
"Exciting and motivating! It was like lights coming on to illuminate whole spaces in my mind map I hadn't even thought of being there. And to have your creative ideas on my behalf, how cool is that?"
—Ron O'Reilly, RIngoes, NJ
As it happens, Sheila hit on two of the key misconceptions around marketing,
and, as a result, two of the places where people need the most support, if
they're to succeed.
I believe firmly that you can succeed, with the right information
and the right help. But you have to face those misconceptions head-on.
The first misconception is that marketing is "blowing your own
marketing is letting the people who need you know that you're there.
The second misconception is the implicit idea that there's one right
way to market. Marketing experts, like other people, tend to assume
that everyone else has the same energy they do. They are not typically aware
of the different ways that people get things done, think about things, and
approach their lives.
It's not too surprising, if you think about it. The people who write marketing
books tend to be those who love "systems." They have energy for being
systematic. They feel good when they get up in the morning and say, "Ah!
Every thing is in place!"
Given how our society is set up, people with energy for being systematic tend
to be the ones who get books published! (This is a fine way to be, by the way.
But it's a poor match for most of us.)
Most storytellers—like Sheila and me—have little energy for maintaining systems.
We tend to have a small amount of energy for this kind of "follow-through" activity,
and it tends to get used up elsewhere in our daily lives.
Does that mean that you can't market? Does that mean that you can't get the
word out about your gifts, to the people who want them?
Absolutely not! There are two key concepts to remember:
1. You have to do it your own way, in a way that uses
your energy and talents.
This is true for marketing as much as it's true for storytelling!
Just as no two people tell a story exactly the same way, no two people will
have a marketing life that looks exactly the same.
If you love to talk to people, for example, your marketing should be based
on talking to people! If you love to sit alone in your room and write, on the
other hand, your marketing should be based on that.
There is always a way to use your strengths in marketing. I will teach you
2. Because of all the societal misconceptions—and because your way may look
so different from what anyone around you has ever experienced— you
will need support in order to pull this off. It's too much
to expect that you'll be able to invent your own marketing
style by yourself, without
help. Beyond that, there's no need for it!
One of my great adventures over the past four or five years has been discovering
some information about marketing that has allowed me to succeed in
my own way. Of course, it's always evolving and improving. I'm always trying some things
that work fantastically and others that don't work well at all. But I have
found ways to use the energy that I have, for marketing.
Does that mean that you should learn my system?
It's tempting, in a way. I suppose I could teach my "system," and
the exact things I do. But only about five percent of people, I think, would
actually find that useful - because maybe five percent of people match my energies
and skills enough to make that work.
Rather, I want to help you find your way.
"I applaud you for putting the model of artist-as-businessperson, spiritual person-as-marketing maven, out there into the storytelling world so effectively, not just as advice but as concrete incentives, offers and packages."
- Liz Nichols, Teacher and Storyteller, San Francisco
Helping You Find Your Own Way
So how do I do that? Well, I keep
trying to find ways to help that will actually work for others and are affordable.
Here's my latest, best idea:
The information you need is substantial, but it doesn't really take that long
to learn it. What takes longer is for you to try things out
repeatedly, reflect on your results, and try some more, as you find your own
Therefore, you need support to experiment, then check back in, without dropping
the ball. You need to:
Identify some of your strengths.
Choose something to try, that seems suited to you
and to those who want what you offer.
Try it for a while, then ask questions.
Change it, notice the results, then say, "How
could I do this better?"
new ideas, try them out, then say, "Ah! Now I get it!"
So I thought, "The minimum would be to set up a program where people
could get support once a month for six months." One or
two months is definitely not enough. At the same time, I think you'll get
more per dollar from a 6-month program that from something that goes
indefinitely - because it will motivate you to hunker down while you have the
What You Get from This Program
" I very much enjoyed it. I totally admire your marketing, storytelling, and coaching skills. It was a thrill to be connected with storytellers across the country and to know you were focused on us and sharing your knowledge and experience on our collective work and passion. You got me back on track."
—Marion Besmehn, Mt. Carmel, CA
Here are the forms of support I will give you:
Part 1(three hours). In month #1, a three-hour
group phone call in which I'll introduce you to the key ideas for individually-shaped
marketing - and to the others in your section. Right away, you'll find some
obvious allies and complimentary strengths.
Part 2 (one hour). In month #2, a one-to-one, one-hour
phone call in which we'll start to identify your unique gifts and needs and
create specific things to do, in order to test out what really works for you
in the world.
Parts 3, 4, and 5 (six hours total). In
months #3, 4, and 5, you will be part of a group of no more than 6 people who
will be part of a two-hour
group phone call each
of these three months.
What happens in the group calls? Everyone will check
in. I will work with
people around answering questions. You will leave, not only with your
own fresh tasks to do in the next month, but also with a
new perspective that
comes from hearing how other people are implementing these ideas in their
own unique ways.
You'll choose one of the two sections, by the way, based on the date and
time for the first two-hour session, either:
Section 1: Wednesday, January 25 , 2006, 1-4pm (Central
time), or Section 2: Tuesday, January 31 , 2006, 6-9pm (Central
At that first phone-meeting, we'll set the dates for our other three group
Part 6(as much time as you decide to put into it). There will be ways for
you to communicate with the other participants, too:
I will create a special
email mailing list that will allow you to easily report your results
to and ask questions of the others who are part of this program.
I will give you access to my private "Marketing Your Way" web-based forum.
By mutual agreement,
you may choose to form additional buddy-relationships with others in
So you'll gain much more resource than you could have if you were
just being coached one-on-one by me.
Part 7(one hour). In month #6, we'll have
a last one-to-one, one-hour phone call to check how far you've come and
what makes sense for you to do next, to continue to build
on what you've developed.
Part 8 (2 times 30 minutes). After month #6, you'll have two coaching certificates, each good for a 30-minute phone coaching session. I won't leave you in the cold after the six months are over!
What will all this cost me?
I'm making this available at a low price, for two reasons. First, I'm trying
to perfect this format and want to learn how to make it work for
people. Second, I want lots of storytellers to succeed. That
broadens the base of support for storytelling and helps spread the word about
the transforming power of storytelling.
Over the course of the program, you have twelve hours of contact with
me. What is that worth? Well, apart from this program, you'd
have to sign up for twelve hours of individual coaching at $195 an hour. Paid
by the session, that would come to $2340.
If you chose the pre-pay discount, you could get those twelve
hours for as little as $1440. But this "Marketing
Your Way" program
of solo and group coaching (plus the support of up to 11 other
participants) is just $495! (Special:
register by November 10 and save $100 - your price is then only $395.)
"Storytelling has been moved from the back burner of my daily life to one
of the front burners--seldom far from my thoughts. I have already applied several marketing ideas, such as reaching out to those who need my services, and especially to several who know me from previous contacts in other contexts than my storytelling."
-Millie Sieber, Maryville, TN
I guarantee that you will earn money as a direct result of what you learn
in this program. In fact, I guarantee that you'll earn THREE TIMES the cost
of the program within 6 months after the end of the program - or I'll refund
every penny you paid! I'll even pay you five cents a minute to reimburse you
for the phone calls!
Please don't pay now
I'm only choosing people who I feel are ready to profit from this individual
attention. So please do not send money now.
for an application.
(Or request it on the web.) Once your application is approved, I'll give
you instructions for registration. (You'll be able to register via your choice
of web, phone, fax, or email or mail.)
I strongly suggest you fill out an application immediately. Once the six slots
in a section are full, you'll be out of luck!
"I was struggling for a long while ... and you provided a brilliant concept that I can't wait to put into practice!"
—Andy Chan, consultant, Singapore.
These people took advantage of the powerful information I can give you in this program:
"I now have a Director's job - as a direct result of marketing suggestions you gave me six years ago!"
—Anne Loar Brooks, Baltimore, MD.
"So generous, and so TIMELY! I am just now cobbling together a storytelling business plan for an organization here that helps folks get started in small businesses. The points on marketing are GREAT-GREAT-GREAT!"
- Abegael Fisher-Lang, British Columbia
"During the workshop, I suddenly had a personal revelation
about how much of my energy and time gets siphoned off by activities that do not advance me towards achieving my dream. I came away far more committed to achieving what I really want....I have found it much easier to say no to things which do not advance my major goals. I am getting more accomplished -
and really nurturing my relationships with my peers."
- Connie Dodge, Atlanta, GA
"Since our last session I have been quite busy with my business bringing in $ between the raindrops this summer so I can have a security blanket for a tour I am planning for next summer. I have more clearly defined my market and distilled it...and am familiar with the specific benefits I have to offer. Thanks again for your support!"
-Wesley August, Moultonboro, NH
"Since the workshop, I have kept moving on finding
a venue(s) for my long story. Many thanks!"
- Mary Hamilton, Frankfort, KY
"I loved your workshop and the way you so gently and positively worked with us. I am so full of your excellent attention! I appreciate all you did to help me on my path to publication."
- Gail Herman, Swanton, MD
"I am amazed at your business skills along with your knowledge of the world and the powers of storytelling.
Keep doing what you do best!"
- Mary Jo Huff, Newburgh, Indiana