Story Marketing: How to Avoid the Blah, Blah, Blahs!

 This course requires an enrollment key

Leader: Doug Lipman

This short course will help you replace your worn-out, eye-glazing marketing bullet points with the most engaging, memorable form of human verbal communication: stories.

I will help you access a deep well of stories from your personal experiences. These memories may seem vague or inconsequential to you, but I have helped many people learn to retrieve, refine, and shape these straw-like episodes into marketing gold.

I will teach you how to transform even the merest hint of a memory into a well-told story. I’ll also give you a technique for boiling a story down to a 3-sentence “elevator speech” that you can use to get people’s attention, engage their imaginations, and pique their curiosity.

Stories can do much of your marketing for you. With the techniques and processes you’ll learn in this course, you’ll be able to communicate your passion, successes, and vision for your potential customers.